Tag Archives: Vimeo

Why Apple should buy Vimeo

With iOS 6, Apple is getting rid of yet another link with Google; the Maps app which has always been made by Apple but uses data from Google Maps will start using Apples own proprietary map tiles and directions.

Still, one well known Google property remains on the first home screen: YouTube.

Signs were there early on in February when Mountain Lion was first previewed to a few journalists. OS X is taking good part of iOS and one of those elements is the share button. In ML you’ll be able to share content to different services much like you can on an iPhone or an iPad. But videos, you can only share to Vimeo, not YouTube. This might obviously change by the time 10.8 is released but I think it send a pretty stern message: there is nothing Apple needs from Google.

After becoming a father just over a year ago I’ve shot a lot of little videos of our son. Email isn’t great for sharing files like that so I most often just upload them to YouTube as an unlisted video and send the link to my family. System supported service for uploading videos to is essential, even more so than for photos.

What’s stopping them? I don’t think Vimeo ‘is not for sale’. Any venture capital funded company that doesn’t have a clear path to turning large enough profits to bring a good return for its investors, is for sale. At the right price.

Biggest problem there is is the sheer scale of iOS; 365 million users* would definitely put an unpresented strain on the service. What better way then than to test how well it scales by incorporating it in a smaller product like OS X Mountain Lion?

UPDATE: After reading this again, I realised I didn’t clearly answer the question. Reasons are that 1) Vimeo on its own won’t be able to scale fast enough and 2) Apple is all about integrated services that it has full control over.


*Devices sold as of June 2012