Category Archives: Advertising

GoPro ski jump video

What’s especially cool about this video is the effort they’ve put into removing the mount from the shot. Notice how the view moves ever so slightly up when he’s sliding down and there’s only sky behind him. After the jump the view moves down again. All the way through, they could’ve just kept cropping the top of the helmet where mount is. Think it adds an eery unrealness to the shot. Nice.

If Any More Prove Was Needed…

… That Microsoft doesn’t excel at making adverts for their products, watch this ad.

Something to notice is that Songsmith – the product it advertices – doesn’t run on a Mac.

They also haven’t realized that when other companies use real people as actors they’re actually ‘real’ people – actors. Maybe MS should send their engineers and product managers back behind their desk to do their real jobs.