Mass following leads to poor experience

I was cleaning out dead or quiet accounts from the list I follow on one of my Twitter accounts and noticed something that perhaps isn’t really that surprising: many of the accounts that were following almost 2000 other users were quiet with no activity to speak of. Many of them seemed like genuine accounts with perhaps a few hundred followers themselves.

Reason why one would follow up to 2000 users is simple: you hope they follow back. But the problem is that this ruins the experience of using Twitter. Instead of being a stream tweets that are more or less highly curated, it’s suddenly becomes a cacophony of random noise.

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